“What if” turned to action. In 1990, armed with a fresh set of rods – better balance, better components, better actions – Falcon founder, John Beckwith, took prototypes down to one of his favorite fishing spots, Lake Falcon in South Texas.

These rods had specific actions to do specific fishing tasks like fishing thick grass with plastic worms, casting and retrieving crankbaits, and putting the right action on walk-the-dog lures. “We caught fish,and on the way back home from Lake Falcon we knew we had a good rod, and we also knew the name.”

In 1991 John went to the Tulsa Boat Show and showed anglers his new rod -- the Falcon Original Series. In succeeding years, Falcon unveiled models for Carolina-Rig fishing, for jigging in heavy cover, for shakey head presentations, spinnerbaiting, crankbaiting, finesse jigging, worm fishing and much more. These were rods with a purpose.

“Early on we knew that if a customer broke a Falcon rod it would be tough to restore that angler’s confidence in the brand,” he said. “That’s why we required – and we still require – that every Falcon undergo a rigid flex test and final inspection.” Now 20 years later that’s still the Falcon policy. We’re still focused on making custom quality rods with more guides, lighter weight, better balance and, always, with specific actions for specific tasks.”