A brand was born

Our story begins back in 1990 when Falcon founder John Beckwith and his fishing partner, George Neal, traveled to Texas to fish Choke Canyon with some then unnamed, and as yet unproven, specialty rod prototypes. While most rods at that time were 5’6” or 6 ft. medium action models, they took 6’6” powerful medium/heavy rods with fast tips. At Choke Canyon, John and George met a guide named Marty Brown who suggested they try Falcon Lake. They loaded the boat and headed south. It was a great trip. Big fun, bigger fish... and the new rods performed extremely well. On the drive back to Oklahoma, it occurred to John that “Falcon” would be a perfectly fitting name for these new rods. The following week, a trademark application for the brand name “Falcon” was successfully submitted and Falcon Rods was born.

product Innovation

For 2023, the Cara series expands with “big bait” rod fine tuned to work large swim baits and other lures that need muscle behind their presentation. Lovers of our classic LowRiders will appreciate the feel offered by new models specialized for jerkbait and bladed-jig work. A new ultralight casting rod in the BuCoo series will bring joy to finesse anglers. Tournament redfish anglers and all saltwater fishers will want to get their hands on the new Marsh series rods. These tested saltwater action rods with upgraded blanks come with Recoil guides for added strength and dependability. Last but not least, check out EVO, our new all-around freshwater series with workhorse elements and pro-angler style.

building the best

Our deep roots and the spirit of innovation allow us to deliver the best to those who share our passion. Now, over 30 years later, we are still working hard to make the tuned action rods serious fishermen demand. We are grateful for your support and realize our fellow fishermen have made the Falcon brand what it is today.